SIGNATURE FEATURES & MARKS OF QUALITY

Every piece of genuine Duchi jewelry contains a number of legally required hallmarks or markings that enable you to easily identify the purity of the metal and the origin of the jewelry.

MARK'S MARK

A maker’s mark is a US term that indicates the origin of a piece of jewelry. The standard maker’s mark on Duchi jewelry is ‘ALE’ which stands for Algot Enevoldsen, the father of Duchi’s founder, Per Enevoldsen. ‘ALE’ is always stamped on all Duchi jewelry except for some of our smallest pieces.

CROWNED O

In addition to the maker’s mark, the ‘Crowned O’ that forms part of Duchi’s logo and outlines the silhouette of a crown with three points and three stone dots also appears on some of Duchi’s jewelry pieces.

QUALITY MARKS

A quality mark is the US term indicating the metal’s purity and genuineness (UK: hallmark). At Duchi, our sterling silver jewelry is stamped with a capital ‘S’ followed by the purity: S925 (92.5% pure silver). Our gold jewelry is stamped with a capital ‘G’ followed by the purity: 14ct is G585 (58.5% pure gold). The quality marks on Duchi’s jewelry manufactured before June 2011 only contains numbers.

TRADEMARK

The word ‘Duchi’ is a registered trademark. Duchi can prevent others from commercial use of trademarks that are identical or very similar to the Duchi trademarks for jewelry and similar goods. Our Brand Protection team maintain the highest standards of brand protection and we take trademark infringement very seriously.

Duchi CLIP PATENT

Duchi jewelry contains patented technology and design features, unique to the brand. Duchi can prevent others from promotion and distribution of bracelets with the same techniques that are covered by the Duchi patents. The Moments bracelet patent covers: “Chain with stoppers (at least one stopper along the chain) for clips preventing charms from bundling.”

Duchi ESSENCE COLLECTION PATENT

ESSENCE COLLECTION charms slide effortlessly onto corresponding bracelets, and are secured in place thanks to an innovative, patented design based on a flexible silicone grip built inside the sterling silver core of each charm. The ESSENCE COLLECTION patent covers: “Silicone solution on core inside charm for charm to stay in position on bracelet.”


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